The management of Unique FM Radio hereby wishes to inform the general public that it is changing its brand name to TAXI FM with effect from January 1st 2019.
Management would like to thank its partners, esteemed listening audience both in urban and the Upper River Region for keeping the radio brand growing, and to the regulator PURA.
TAXI FM is a new concept targeting a wide listening audience, and particularly all commercial vehicles.
The CEO and proprietor of Unique FM (which will soon be renamed Taxi FM) Mr. Lamin Manga said “ we have enjoyed a great following from the listening audience and partners over the past 10 years. The conventional listening culture is evolving, as is technology and everything to do with broadcast is changing rapidly. This new project is a viable attempt of bringing our core strength (communication) on a social entrepreneurship platform that will hopefully give meaningful opportunities to our target audience. It is an evolving brand and we hope the value chain and prospects will play a pivotal role in this industry I consider an unexploited gap. Imagine a day without taxis, so they certainly play a vital role in the socio-economic development of any economy.
We have thousands of taxis in the country which carry thousands of potential listeners daily, so taxis are without a doubt one of the strongest vehicles for radio broadcasting today, and in the foreseeable future. “
Unique FM Radio in its ten years became the first Gambian radio to relay signals online. It was also the first privately owned radio to expand outside Urban Gambia, which is also the first commercial Radio in Basse.