PURA received numerous complaints from aggrieved subscribers pertaining to the unilateral
decision by AFRICELL (G) Ltd to change its unlimited bundle offering. The Authority notes with
significant concern that the decision from AFRICELL violates the notification principles attached
to all tariff changes and package offers.
In ensuring that sanity prevails in the market and in the interest of ensuring consumers are
adequately protected against such unfair practices, AFRICELL (G) Ltd was directed by PURA to
immediately institute the following remedial measures:
i. Submit the complete list of affected numbers to the Authority by the 12
ii. Process mandatory “cash” refunds to all subscribers that subscribed to the
“unlimited data package” from the 1st January 2020 up to February 11th 2020.
Alternatively, affected subscribers can also opt for e-refunds. These refunds are
to be done in full.
iii. Dedicate customer care staff towards ensuring all refunds are processed within two
iv. Send Broadcast messages to the affected subscribers.
In addition, affected subscribers who have not been refunded by the 26th February 2020 are kindly
requested to inform PURA through its 148 toll-free hotline. Transactional screenshots and e-
receipts may also be sent via e-mail to email@example.com / firstname.lastname@example.org with subject line
“AFRICELL UNLIMITED PACKGAGE REFUND”.
The Authority will monitor adherence to the listed conditions and should there be any breach,
enforcement action shall be taken in accordance with the Authority’s enforcement regulations,
The Authority wishes to assure the general public that issues pertaining to consumer welfare are
treated with utmost priority to ensure ALL service providers adhere to the terms and conditions of
their engagement in the sector. Furthermore, PURA has never and will not condone activities by
licensed entities that will bring the Authority’s name into disrepute.
PURA, working towards equity in development through
professionalism and partnership.
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